Originally announced back in April, Google has been discreetly rolling out a powerful new feature in its advertising universe. If you are an Adwords advertiser and are also using Google products, your Adwords ads might now feature a rating, just below the ad, which is composed of 5 stars and based on Google product reviews.
Not only can potential customers now see your rating but, if they click it, they will get redirected on a Google products page featuring customer reviews. This new feature should increase considerably conversions for websites with good ratings and, if you are already using Adwords pay-per-click but not Google Products yet, this should give you an additional incentive to use this service.
